Internet users spend twice as long on the network than they did 12 years ago. The ability to buy a product or order a service online has made offline marketing less efficient than digital channels.
Marketing is primarily the communication with the audience in the right place and at the right time. Today, this means that you should appear to potential customers in the place where they are willing to spend their money.
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Internet marketing is a general term for all marketing activities using digital channels: the Google search engine and other popular search engines, social networks, e-mail and sites to build communication with the target audience.
Under this notion is a huge number of strategies, tactics, assets, and tools. The best marketers have a clear idea of how each asset or tactic helps to achieve the company’s overall goal.
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The main assets that an online marketer has:
- Your site
- Posts in the blog
- Books and publications
- Interactive tools
- Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
- Online brochures and lookbooks
- Branding assets (logos, fonts and t etc.)
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Search Engine Optimization (SEO)
The process of optimizing your website to increase the positions on the search results pages and increase the amount of organic traffic that your site receives.
Creation and promotion of content to improve brand awareness, traffic growth, generation of leads or customers.
Involving marketing refers to the instrument of influencing the client’s way through the sales funnel: attracting, holding and closing a deal through content.
Internet Marketing in Social Networks (SMM)
The practice of promoting your brand and your content in social networks to increase awareness, attract traffic and generate leads.
Contextual advertising (PPC)
The way to drive traffic to your site, with payment for each click of users on your ad. The most widespread system of contextual advertising in the world is Google Adwords.
Affiliate Marketing (CPA)
The type of advertising in which you receive commissions for the promotion of other people’s products or services on your site or, respectively, pay a percentage for promoting your product on other people’s sites. In affiliate marketing, payment is not made for a click on an ad, as in contextual advertising, namely for a perfect purchase.
Native advertising refers primarily to content marketing and placed on platforms in parallel with other, not paid content. Sponsor publications in the media, when the company prepares really useful content for the audience of a specific site and places it on it under the guise of publishing the site itself – a good example of native advertising. Many also believe that paid advertising on social networks Facebook and Instagram (promotion of publications) can also be called native advertising.
This is already a higher level of Internet marketing when companies already simply need to use various programs to automate and simplify marketing processes. These can be advanced systems of deferred publications in social networks, the integration of an online store with a CRM system and a service for email marketing, etc.
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Does digital marketing work for all spheres of business?
Yes, it works. For all spheres of business and industries. Regardless of what and to whom your company sells, Internet marketing will help create an ideal consumer portrait, identify customer needs, create valuable online content. Naturally, for each business, there must be a unique strategy. To find your unique marketing strategy in Portland, apply for The Best SEO Services.